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Troy Smith, President of Search Optics, recently shared his insight with CMO.com on the changing online landscape that dealerships face and three keys to effectively improve their digital marketing.","Url":"blog\/search-optics-president-troy-smith-featured-in-cmo-com","Author":" ","Created":"1431622053","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1431622053","BlogImage":"","Categories":{"552d96813a479":"Company News"},"NoIndex":0},{"Name":"The Key Pairs of Characteristics for Great Organic Search","Description":"Achieving top rankings in organic search can seem like an elusive target. While search engines aim to deliver relevant results to users' queries, how can you be sure your business is reaching potential customers looking for your products? What are the elements of building an effective SEO strategy, and how can you improve upon your efforts given continual changes \u2014 including recent algorithm changes? A solid plan is vital for every business, but most don't know what to do or where to begin.","Url":"blog\/the-key-pairs-of-characteristics-for-great-organic-search","Author":" ","Created":"1431558552","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1431558552","BlogImage":"","Categories":{"552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0},{"Name":"New Search Optics SEO and Content Marketing Packages Push Dealer Rankings Upward","Description":"Search Optics\u00ae, a leading digital marketing provider with a specialty in automotive, today announced new SEO and Content Marketing services for businesses that want to increase their online and mobile presence. Search Optics will offer content strategy, development and optimization capabilities to help automotive dealers and retailers of all sizes create engaging content for more immersive online and mobile experiences.","Url":"blog\/new-search-optics-seo-content-marketing-packages","Author":"Search Optics","Created":"1430936727","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1430936727","BlogImage":"","Categories":{"552d968750f50":"Press Release"},"NoIndex":0},{"Name":"Google's 'Mobilegeddon': Sink or Swim ","Description":"The Day of Reckoning has arrived, and Google is playing judge, jury, and executioner. ","Url":"blog\/googles-mobilegeddon-sink-or-swim","Author":"Search Optics","Created":"1430838746","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1430838746","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d968044d50":"Culture","552d96886f386":"Mobile Apps","552d96884bc93":"Mobile Websites"},"NoIndex":0},{"Name":"Run for the Roses - 2nd Annual Wish Upon a Derby","Description":"Search Optics\u00ae, a leading digital marketing solutions provider specializing in automotive, is proud to announce it is the \u201cRun for the Roses\u201d","Url":"blog\/run-for-the-roses-2nd-annual-wish-upon-a-derby","Author":"Search Optics","Created":"1430330160","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1430330160","BlogImage":"","Categories":{"552d96813a479":"Company News"},"NoIndex":0},{"Name":"Showrooming on Mobile Devices","Description":"“Mobile has never been more important to the automotive industry. Recent research shows that\u00a063 percent\u00a0of car shoppers engage in \u201cshowrooming\u201d \u2013\u00a0examining merchandise online via mobile while physically shopping an auto lot. Of the mobile content sought out by these shoppers, 51 percent pertains to price, payments and offers, and 29 percent is inventory information. These […]The post Showrooming on Mobile Devices appeared first on Search Optics Blog.","Url":"blog\/momentology-mobile-importance","Author":"Search Optics","Created":"1429044430","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1429044430","BlogImage":"","Categories":{"552d96884bc93":"Mobile Websites"},"NoIndex":0},{"Name":"Increasing organic, on-site, shopping traffic by optimizing keywords and engaging users","Description":"One of our clients in Northern California was looking to grow their BMW enthusiast family. Business was going well, but they wanted to increase organic, on-site shopping. Search Optics used their class-leading technology and human component to achieve these results. Blueprint\u2122, our truly responsive website platform, allowed us to build interactive, engaging content that gave users a clear call to action (CTA) directing them to the client\u2019s inventory page and encouraged them to browse the site. Blueprint, along with a team of experts continually optimizing keywords, made for a site that was consistently relevant. The data does not lie; our client had a significant leap in organic reach with our help in choosing the right keywords, as well as through the creation of a site that was interactive and engaging.","Url":"blog\/increasing-organic-on-site-shopping-traffic-by-optimizing-keywords-and-engaging-users","Author":"Search Optics","Created":"1428524615","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1428524615","BlogImage":"","Categories":{"552ff0c627f28":"Case Study"},"NoIndex":0},{"Name":"Shift to a Mobile-First Strategy to Stay Ahead","Description":"Mobile device use by in-market auto shoppers increased 35 percent year over year in 2014, with those users expecting the same dynamic experience they get on their desktops. Don\u2019t lose customers for life due to a slow-loading, outdated website. It\u2019s more important than ever to take a mobile-first approach, and in this webinar, you\u2019ll learn […]The post Shift to a Mobile-First Strategy to Stay Ahead appeared first on Search Optics Blog.","Url":"blog\/shift-to-mobile-strategy-benefits","Author":"Search Optics","Created":"1428496894","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1428496894","BlogImage":"","Categories":{"552d968fd2d8d":"Website Development & Design","5551310406713":"Australia"},"NoIndex":0},{"Name":"Google Selects Search Optics\u00ae as a Google AdWords Premier SMB Partner","Description":"SAN DIEGO\u2014Mar. \u00a023, 2015\u2014Search Optics\u00ae, a leading digital marketing provider with a specialty in automotive, today announced it has been selected into the Google AdWords\u2122 Premiere SMB Partner Program. Search Optics specializes in providing automotive dealer associations and dealerships with data-driven campaigns that are backed by real, human analysis from more than 150 Google-certified employees […]The post Google Selects Search Optics\u00ae as a Google AdWords Premier SMB Partner appeared first on Search Optics Blog.","Url":"blog\/google-selects-search-optics-google-adwords-premier-smb-partner","Author":"Search Optics","Created":"1427134972","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1427134972","BlogImage":"","Categories":{"552d968750f50":"Press Release"},"NoIndex":0},{"Name":"Growing engagement and increasing SEO ranking by using quality content","Description":"One of our longtime clients, a regional association of Midwestern Chevy dealers, was looking to continue growing, engaging, and exciting their following on social channels after two very successful campaigns that ran from January through June 2014. They also needed to combat the decreasing visibility of their organic content due to changes in Facebook\u2019s algorithm. To resolve this, our client used Search Optics\u2019 strategies tailored for regional associations: high-value content that increases brand awareness and engagement among consumers. This content-focused approach is critical for SEO and ultimately would not be possible without a group of experts. Having engaging and well-crafted content boosted the local feel of the page and proved to be a wildly successful strategy for enhancing SEO and brand awareness: from July through August 2014, 5,800 users engaged with the client\u2019s Facebook page.","Url":"blog\/growing-engagement-and-increasing-seo-ranking-by-using-quality-content","Author":"Search Optics","Created":"1426105415","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1426105415","BlogImage":"","Categories":{"552ff0c627f28":"Case Study"},"NoIndex":0},{"Name":"Google Launches New \u201cCallout\u201d Ad Extensions","Description":"Ad extensions have become a common sight when looking at Google\u2019s paid search results. Less of an option and more of a \u201cmust have\u201d when building a campaign, these extensions (including site links, call, location, social, review, and app extensions) give businesses an array of options to complement their ads. Recently, Google introduced another ad […]The post Google Launches New \u201cCallout\u201d Ad Extensions appeared first on Search Optics Blog.","Url":"blog\/google-launches-new-callout-ad-extensions","Author":"Search Optics","Created":"1423694183","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1423694183","BlogImage":"","Categories":{"552d96873ba01":"Search Engine Marketing (SEM)"},"NoIndex":0},{"Name":"Improving awareness by effectively bidding on keywords","Description":"One of our Ford dealers in Southern California sought to increase their exposure and lower the cost of their paid search campaigns. Our team of professionals were able to maximize and drive efficiency by identifying, isolating, and strategizing bids on keywords and by observing past failures and successes, which provided feedback regarding campaigns that drove sales, not just conversions. As a result, we generated over 10,000 phone calls and nearly 11,000 total leads. Website visits were high, with over 86,000 visits and 360,000 activities, including 212,839 KPI conversions. Overall, the paid search campaign that ran throughout 2014 was a success and allowed our client to rise above the competition.","Url":"blog\/improving-awareness-by-effectively-bidding-on-keywords","Author":"Search Optics","Created":"1423599815","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1423599815","BlogImage":"","Categories":{"552ff0c627f28":"Case Study"},"NoIndex":0},{"Name":"Seven Steps to an Influential Facebook Presence","Description":"In today\u2019s content-saturated world, there are a lot of things competing for our attention. Marketers are challenged with not only ensuring their clients stand out above the competition, but also keeping them relevant enough to produce engagement. Here are a few tips and tricks to meet these challenges: Analyze Your Results Tracking results is key […]The post Seven Steps to an Influential Facebook Presence appeared first on Search Optics Blog.","Url":"blog\/seven-steps-influential-facebook-presence","Author":"Search Optics","Created":"1422996613","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1422996613","BlogImage":"","Categories":{"552d96868b512":"Social Media & Reputation Management","5551310406713":"Australia"},"NoIndex":0},{"Name":"A comprehensive social media strategy leads to higher engagement and greater reach.","Description":"One of our clients, a casino and hotel vertical, had made several inroads within social media but was struggling to see a return. Without a cohesive vision or proper monitoring, any efforts the company made would be for nought. We worked to unify their digital marketing strategy on the social front while slowly incorporating new avenues for creating and curating content. The result was a significant increase in reach and engagement for this iconic brand","Url":"blog\/a-comprehensive-social-media-strategy-leads-to-higher-engagement-and-greater-reach","Author":"Search Optics","Created":"1422390215","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1422390215","BlogImage":"","Categories":{"552ff0c627f28":"Case Study"},"NoIndex":0},{"Name":"The Top Three Digital Marketing Predictions in Automotive for 2015 at NADA","Description":"Search Optics\u00ae Encourages Auto Dealers to Embrace the Mobile Internet and Real-Time Data NADA CONVENTION & EXPO, SAN FRANCISCO\u2014Jan. 22, 2015\u2014Search Optics\u00ae, a leading digital marketing solutions provider with a specialty in automotive, today announced at NADA 2015 the top three digital marketing trends it predicts will reshape industry dynamics for automotive dealerships. Working in […]The post The Top Three Digital Marketing Predictions in Automotive for 2015 at NADA appeared first on Search Optics Blog.","Url":"blog\/top-three-digital-marketing-predictions-automotive-2015-nada","Author":"Search Optics","Created":"1422369957","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1422369957","BlogImage":"","Categories":{"552d968750f50":"Press Release"},"NoIndex":0},{"Name":"Search Optics\u00ae Reports Record Year in 2014","Description":"Fast-Growing Digital Marketing Innovator Achieves 60 Percent Year-Over-Year Revenue Growth SAN DIEGO\u2014Jan. 20, 2015\u2014Search Optics\u00ae, a leading digital marketing provider with a specialty in automotive, today announced it achieved a record year in 2014 with 60 percent year-over-year revenue growth. The privately held company attributes its record growth to the successful launch of its flagship […]The post Search Optics\u00ae Reports Record Year in 2014 appeared first on Search Optics Blog.","Url":"blog\/search-optics-reports-record-year-2014","Author":"Search Optics","Created":"1421851377","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1421851377","BlogImage":"","Categories":{"552d968750f50":"Press Release"},"NoIndex":0},{"Name":"A Closer Look at Blueprint Platform\u2122 by Search Optics\u00ae","Description":"Earlier this year, Search Optics launched a truly responsive website platform, Blueprint, which allows for an optimal user experience regardless of device. Blueprint currently supports all tiers of automotive websites, as well as several sites outside of the auto industry. With both the number of mobile shoppers continuing to rise and the use of tablets […]The post A Closer Look at Blueprint Platform\u2122 by Search Optics\u00ae appeared first on Search Optics Blog.","Url":"blog\/closer-look-blueprint-platform-search-optics","Author":"Search Optics","Created":"1420637964","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1420637964","BlogImage":"","Categories":{"552d96813a479":"Company News"},"NoIndex":0},{"Name":"How to Tailor Standard Display Ads to Meet Your Business Goals","Description":"Most businesses that have used display advertising are familiar with static image ads, which provide a way to entice customers to your website using a combination of graphics and text. The general goal of these standard display ads is to target In-market shoppers all across the web; however, when delving into more specific aims, such […]The post How to Tailor Standard Display Ads to Meet Your Business Goals appeared first on Search Optics Blog.","Url":"blog\/tailor-standard-display-ads-meet-business-goals","Author":"Search Optics","Created":"1418671216","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1418671216","BlogImage":"","Categories":{"552d968ac4f2d":"Display Advertising","552d968897e49":"Marketing Services"},"NoIndex":0},{"Name":"Video provides a significant incremental lift to digital marketing campaigns.","Description":"Much like display, video campaigns provide incremental value outside of standard metrics such as impressions, clicks, or views. One of our Midwest Chrysler dealer clients had tested video for two months in 2013 but started to consistently run video campaigns from March through July of 2014. During that time those campaigns delivered over 1.2 million impressions and generated over 726,000 views. But that\u2019s not the whole story. Search Optics also partnered with Google and discovered that the number of search queries including the name of the dealer as a keyword increased by 365 percent. This figure shows that running video campaigns in tandem with paid search and display can significantly increase dealer brand recognition.","Url":"blog\/video-provides-a-significant-incremental-lift-to-digital-marketing-campaigns","Author":"Search Optics","Created":"1417724615","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1417724615","BlogImage":"","Categories":{"552ff0c627f28":"Case Study"},"NoIndex":0},{"Name":"Search Optics\u00ae \u2018Share for a Cause\u2019 Fundraiser Benefits Detroit-Area School Projects with More Than $10,000 Donated","Description":"Digital Marketing Solutions Leader Makes Teachers\u2019 Dreams Come True Through Social Media-Powered, Community-Focused Fundraising Campaign DETROIT \u2013 November 18, 2014 — Search Optics\u00ae, a leading digital marketing solutions provider with a specialty in automotive, today announced it has donated more than $10,000 to benefit Detroit-area school projects through its inaugural \u201cShare for a Cause\u201d fundraising […]The post Search Optics\u00ae \u2018Share for a Cause\u2019 Fundraiser Benefits Detroit-Area School Projects with More Than $10,000 Donated appeared first on Search Optics Blog.","Url":"blog\/search-optics-share-cause-fundraiser-benefits-detroit-area-school-projects-10000-dollars-donated","Author":"Search Optics","Created":"1416497151","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1416497151","BlogImage":"","Categories":{"552d9690e1afa":"Uncategorized"},"NoIndex":0},{"Name":"Going local is the way to go for a stronger social campaign and higher engagements.","Description":"One of our Toyota dealer clients in the Rocky Mountains area was already one step ahead of their competitors when it came to social media. The business had a steady following but was looking to grow their audience without alienating their current base. To accomplish this objective, Search Optics leveraged the client\u2019s relationships with both a regional fishing enthusiast company as well as a nearby higher education institution to develop social campaigns targeting the local community. This approach, full of rich, specific content that interested users in the area, attracted new followers while increasing engagements overall. Metrics improved across the board, from post reach to page impressions. By promoting local content, our client brought awareness to their own brand.","Url":"blog\/going-local-is-the-way-to-go-for-a-stronger-social-campaign-and-higher-engagements","Author":"Search Optics","Created":"1415823815","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1415823815","BlogImage":"","Categories":{"552ff0c627f28":"Case Study"},"NoIndex":0},{"Name":"Search Optics\u00ae Recognized as a Top San Diego Workplace","Description":"SAN DIEGO \u2013 Nov. 11, 2014 — Search Optics\u00ae, one of the nation\u2019s leading digital marketing solutions providers with a specialty in automotive, today announced its selection as a U-T San Diego Top Workplace of 2014. Honored alongside other outstanding San Diego area employers at a gala event on November 9, the company was also […]The post Search Optics\u00ae Recognized as a Top San Diego Workplace appeared first on Search Optics Blog.","Url":"blog\/search-optics-recognized-top-san-diego-workplace","Author":"Search Optics","Created":"1415657874","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1415657874","BlogImage":"","Categories":{"552d96813a479":"Company News","552d968044d50":"Culture"},"NoIndex":0},{"Name":"Search Optics\u00ae Rolls Out New Mobile-Optimized Website Platform to Fuel Stronger Sales for Automotive Dealers Worldwide","Description":"SAN DIEGO \u2013 Oct. 14, 2014 — Search Optics\u00ae, one of the nation\u2019s leading digital marketing solutions providers with a specialty in automotive, today announced the Blueprint Platform\u2122 by Search Optics, a website platform designed for automotive dealerships. Featuring a truly responsive design, the Blueprint Platform fuels dealer sales and success by not only ensuring […]The post Search Optics\u00ae Rolls Out New Mobile-Optimized Website Platform to Fuel Stronger Sales for Automotive Dealers Worldwide appeared first on Search Optics Blog.","Url":"blog\/search-optics-rolls-new-mobile-optimized-website-platform-fuel-stronger-sales-automotive-dealers-worldwide","Author":"Search Optics","Created":"1413308627","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1413308627","BlogImage":"","Categories":{"552d96813a479":"Company News"},"NoIndex":0},{"Name":"Search Optics\u00ae Honored as a Top Workplace in the Detroit Metropolitan Area","Description":"DETROIT \u2013 Oct. 1, 2014 \u2013 Search Optics\u00ae, one of the nation\u2019s leading digital marketing solutions providers with a specialty in automotive, today announced it has been named to the Michigan Business and Professional Association (MBPA)\u2019s 2014 \u201cMetropolitan Detroit\u2019s Best and Brightest Companies to Work For\u2122\u201d list. Search Optics, along with other recognized organizations, was […]The post Search Optics\u00ae Honored as a Top Workplace in the Detroit Metropolitan Area appeared first on Search Optics Blog.","Url":"blog\/search-optics-honored-top-workplace-detroit-metropolitan-area","Author":"Search Optics","Created":"1412197118","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1412197118","BlogImage":"","Categories":{"552d96813a479":"Company News","552d968044d50":"Culture"},"NoIndex":0},{"Name":"Facebook Cracks Down on \u201cClick-Baiting\u201d; Promotes Native-Link Format","Description":"Odds are you already know what \u201cclick-baiting\u201d is even if you haven\u2019t heard of the term. Have you ever read a caption like \u201cThis ONE little trick will help you lose 10 lbs.\u201d or \u201cThis guy HUGS a lion! You will not believe what happens next.\u201d? These headlines are usually followed by a link to […]The post Facebook Cracks Down on \u201cClick-Baiting\u201d; Promotes Native-Link Format appeared first on Search Optics Blog.","Url":"blog\/facebook-cracks-click-baiting-promotes-native-link-format","Author":"Search Optics","Created":"1411998432","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1411998432","BlogImage":"","Categories":{"552d968897e49":"Marketing Services","552d96868b512":"Social Media & Reputation Management"},"NoIndex":0},{"Name":"Search Optics\u00ae Launches Next-Generation Certified Pre-Owned Inventory Platform for Jaguar Land Rover North America","Description":"SAN DIEGO, CA – September 23, 2014 –\u00a0Search Optics\u00ae, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced it has launched a next generation certified, pre-owned inventory platform for Jaguar Land Rover North America. Now available at\u00a0http:\/\/www.used.jaguarusa.com\/\u00a0and\u00a0http:\/\/www.cpo.landroverusa.com\/, the new websites serve as a centralized online sales and lead […]The post Search Optics\u00ae Launches Next-Generation Certified Pre-Owned Inventory Platform for Jaguar Land Rover North America appeared first on Search Optics Blog.","Url":"blog\/search-optics-launches-next-generation-certified-pre-owned-inventory-platform-jaguar-land-rover-north-america","Author":"Search Optics","Created":"1411504741","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1411504741","BlogImage":"","Categories":{"552d96813a479":"Company News"},"NoIndex":0},{"Name":"Search Optics\u2019 JLR CPO Inventory Sites Featured in Automotive News","Description":"“Jaguar Land Rover has launched dedicated websites for shoppers of certified pre-owned vehicles as part of its effort to boost its dealers’ used-vehicle sales and to prepare for rising off-lease volumes. They feature responsive design, meaning the sites automatically arrange content and layout based on the device used by the shopper, whether personal computer, tablet […]The post Search Optics\u2019 JLR CPO Inventory Sites Featured in Automotive News appeared first on Search Optics Blog.","Url":"blog\/search-optics-jlr-cpo-inventory-sites-featured-automotive-news","Author":"Search Optics","Created":"1411409691","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1411409691","BlogImage":"","Categories":{"552d96813a479":"Company News"},"NoIndex":0},{"Name":"AdWords Website Call Conversions \u2013 A Leap Forward in Lead Attribution","Description":"One of the most significant features to be rolled out for Google AdWords recently is website call conversions. For many businesses, the purpose of their website or landing page is lead generation. While brands have had the ability to track form submissions back to their originating campaign or keyword for some time, this only showed ... The post AdWords Website Call Conversions \u2013 A Leap Forward in Lead Attribution appeared first on Search Optics Blog.","Url":"blog\/adwords-website-call-conversions-leap-forward-lead-attribution","Author":"Search Optics","Created":"1410960713","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1410960713","BlogImage":"","Categories":{"552d968897e49":"Marketing Services","552d96873ba01":"Search Engine Marketing (SEM)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Search Optics Spotlighted in Canadian Auto Dealer","Description":"“At SEARCH OPTICS, the emphasis on \u201cpeople\u201d within the digital marketing space has been a core focus since day one. Founded in San Diego, California, with offices in Ferndale, Mich. and Toronto, Ont., the company has grown to become a well-respected boutique player in the automotive digital marketing arena, developing solid relationships with its clients, […]The post Search Optics Spotlighted in Canadian Auto Dealer appeared first on Search Optics Blog.","Url":"blog\/search-optics-spotlighted-canadian-auto-dealer","Author":"Search Optics","Created":"1410875501","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1410875501","BlogImage":"","Categories":{"552d96813a479":"Company News"},"NoIndex":0},{"Name":"The Importance of Tailoring Content for Mobile","Description":"Over the past year there have been a number of changes to the SEO landscape. While many digital marketing firms have adapted to this new world, writing fresh and unique content isn\u2019t going to be enough. To remain competitive in organic search, it will take more than adopting the mantra \u201cContent is king.\u201d ","Url":"blog\/importance-tailoring-content-mobile","Author":"Search Optics","Created":"1409856635","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1409856635","BlogImage":"","Categories":{"552d9680f2d59":"Content Marketing","552d968897e49":"Marketing Services","552d96884bc93":"Mobile Websites","552d9686c3835":"Search Engine Optimization (SEO)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Penguin, Panda, Hummingbird, and\u2026 Pigeon?!","Description":"Google\u2019s latest search algorithm update was released on July 24, but without an official title. The staff of the news hub Search Engine Land took it upon themselves to name the update “Pigeon,”\u00a0a potentially comical decision given the relatively unfavorable public opinion of the park bench defiler. Name choice aside, this was a significant update […]The post Penguin, Panda, Hummingbird, and\u2026 Pigeon?! appeared first on Search Optics Blog.","Url":"blog\/penguin-panda-hummingbird-pigeon","Author":"Search Optics","Created":"1408973551","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1408973551","BlogImage":"","Categories":{"552d9688c8622":"Local Search","552d968897e49":"Marketing Services"},"NoIndex":0},{"Name":"Search Optics\u00ae Acquires DigiGo; Unites Two Visionary Forces in Automotive Internet Marketing","Description":"SAN DIEGO \u2013 August 19, 2014 — Search Optics\u00ae, one of the nation\u2019s leading digital marketing solutions providers with a specialty in automotive, today announced it has acquired KPA\u2019s DigiGo division, formerly known as TK Carsites. \u00a0The acquisition brings together two visionary forces in automotive Internet marketing and enhances Search Optics\u2019 capabilities for delivering transformative […]The post Search Optics\u00ae Acquires DigiGo; Unites Two Visionary Forces in Automotive Internet Marketing appeared first on Search Optics Blog.","Url":"blog\/search-optics-acquires-digigo-unites-two-visionary-forces-automotive-internet-marketing","Author":"Search Optics","Created":"1408385542","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1408385542","BlogImage":"","Categories":{"552d96813a479":"Company News"},"NoIndex":0},{"Name":"Search Optics Becomes First Certified Partner in Auto Audience Network","Description":"\u201cSpeed Shift Media\u00a0today announced that\u00a0Search Optics\u00ae, one of the nation\u2019s leading digital marketing solutions providers with a specialty in automotive, has become the first certified partner for the\u00a0Auto Audience\u2122 Network\u00a0(AAN), powered by Speed Shift Media. In early use of the network, Search Optics has realized 2% click through rates and 20% ad engagement rates to ...","Url":"blog\/search-optics-becomes-first-certified-partner-auto-audience-network","Author":"Search Optics","Created":"1406754313","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1406754313","BlogImage":"","Categories":{"552d968ac4f2d":"Display Advertising","552d968897e49":"Marketing Services","552d96873ba01":"Search Engine Marketing (SEM)"},"NoIndex":0},{"Name":"Testing out Google\u2019s New Ad Extensions for 2014","Description":"In a previous post, we wrote about Google\u2019s new Ad Rank algorithm and how simply adding a few ad extensions can improve your clickthrough rate and overall campaign performance. For 2014, Google has included even more extensions for you to take advantage of and test.","Url":"blog\/testing-googles-new-ad-extensions-2014","Author":"Search Optics","Created":"1401286689","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1401286689","BlogImage":"","Categories":{"552d968897e49":"Marketing Services","552d96873ba01":"Search Engine Marketing (SEM)"},"NoIndex":0},{"Name":"Taking a Proactive Approach to Google\u2019s Latest Penguin Update","Description":"Almost two decades ago, Google set out to organize the vast amounts of information available on the web and change the way people connect with that information. Shortly after its inception, the company was recognized by PC Magazine for its \\\"uncanny knack for returning extremely relevant results.\\\" To ensure a user-friendly experience, Google has worked ... The post Taking a Proactive Approach to Google\u2019s Latest Penguin Update appeared first on Search Optics Blog.","Url":"blog\/taking-proactive-approach-googles-latest-penguin-update","Author":"Search Optics","Created":"1400079520","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1400079520","BlogImage":"","Categories":{"552d968897e49":"Marketing Services","552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0},{"Name":"Using Data Aggregators vs. Actively Managing Local Directory Listings","Description":"Starting local search can be a daunting task. There are so many directory sites that it can be difficult or intimidating to think about just making sure your business\u2019 information is showing up correctly. Different data aggregators claim to ensure they can take care of this for you. This begs the question: is it better ... The post Using Data Aggregators vs. Actively Managing Local Directory Listings appeared first on Search Optics Blog.","Url":"blog\/using-data-aggregators-vs-actively-managing-local-directory-listings","Author":"Search Optics","Created":"1398875263","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1398875263","BlogImage":"","Categories":{"552d9688c8622":"Local Search","552d968897e49":"Marketing Services"},"NoIndex":0},{"Name":"Developing an Integrated Marketing Strategy: Digital Display and Video","Description":"According an article from eMarketer companies invest \u2014 on average \u2014 approximately 40% of their advertising budget in TV. However, the following information gathered in the 2013 AOL Mega-Audience Survey: suggests TV is increasingly being supplemented and even replaced by digital display and video advertising: Over 60% of consumers who spend their time \u201cwatching\u201d TV ... The post Developing an Integrated Marketing Strategy: Digital Display and Video appeared first on Search Optics Blog.","Url":"blog\/developing-integrated-marketing-strategy-digital-display-video","Author":"Search Optics","Created":"1397657715","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1397657715","BlogImage":"","Categories":{"552d968ac4f2d":"Display Advertising","552d968897e49":"Marketing Services"},"NoIndex":0},{"Name":"Avoiding Paralysis by Analysis: Making Good Decisions with Your Data","Description":"Analyzing web data takes equal parts of one\u2019s analytical and creative mind. The internet is a large place that is filled, not just with users, \u00a0but with robots, crawlers, and many programs that can affect data quality. As analysts our goal is to use data to help us make decisions while staying mindful to all ... The post Avoiding Paralysis by Analysis: Making Good Decisions with Your Data appeared first on Search Optics Blog.","Url":"blog\/avoiding-paralysis-analysis-making-decisions-web-data","Author":"Search Optics","Created":"1396452337","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1396452337","BlogImage":"","Categories":{"552d968361749":"Analytics","552d968897e49":"Marketing Services","5551310406713":"Australia"},"NoIndex":0},{"Name":"5 Facebook Mistakes Businesses Should Avoid","Description":"Facebook is undoubtedly one of digital marketing\u2019s most powerful tools. Its ecosystem houses the capabilities to reach a massive online audience (more than 728 million daily users), create & manage custom advertising campaigns, offer sweepstakes & contests to boost user engagement, and numerous other features. Many businesses are already utilizing Facebook more effectively by following […]The post 5 Facebook Mistakes Businesses Should Avoid appeared first on Search Optics Blog.","Url":"blog\/5-facebook-mistakes-businesses-avoid","Author":"Search Optics","Created":"1395239834","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1395239834","BlogImage":"","Categories":{"552d968897e49":"Marketing Services","552d96868b512":"Social Media & Reputation Management","5551310406713":"Australia"},"NoIndex":0},{"Name":"Paid Search Pays Off: The Many Benefits of Buying Your Brand Keywords","Description":"Why should you buy your brand keywords?\u00a0 Well, Google would tell you that appearing in both paid and organic search provides an additional benefit not found with using just one format.\u00a0 In fact, the company funded a study in 2011, as well as a follow-up in 2012, which showed that nearly 80% of incremental traffic ...","Url":"blog\/paid-search-pays-many-benefits-buying-brand-keywords","Author":"Search Optics","Created":"1394034521","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1394034521","BlogImage":"","Categories":{"552d968897e49":"Marketing Services","552d96873ba01":"Search Engine Marketing (SEM)","552d9686c3835":"Search Engine Optimization (SEO)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Testing Different Strategies to Optimize Your Display Campaigns","Description":"Display advertising is one of the most polarizing channels in the digital space; marketers either love it or hate it. In the case of the latter crowd, when they notice a campaign is under performing, their reaction tends to be, \u201cTurn it off; it\u2019s not working.\u201d However, one of the greatest advantages with display is ...","Url":"blog\/testing-different-strategies-optimize-display-campaigns","Author":"Search Optics","Created":"1392826241","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1392826241","BlogImage":"","Categories":{"552d968ac4f2d":"Display Advertising","552d968897e49":"Marketing Services","5551310406713":"Australia"},"NoIndex":0},{"Name":"Understanding Competitive Metrics: 4 Components of Impression Share","Description":"In Google AdWords, impression share (IS) is measured by dividing the number of impressions you've received by the estimated number of impressions you were eligible to receive. IS can be viewed at the campaign, ad group, and keyword levels of any AdWords account under the Competitive metric tab. There are many different available network-specific IS ...","Url":"blog\/understanding-competitive-metrics-4-components-impression-share","Author":"Search Optics","Created":"1391615052","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1391615052","BlogImage":"","Categories":{"552d968897e49":"Marketing Services","552d96873ba01":"Search Engine Marketing (SEM)"},"NoIndex":0},{"Name":"How to Create Content Your Customers Will Want to Read","Description":"We all know content is important; after all, it was declared \u201cking\u201d by no less than Bill Gates eighteen years ago. Now more than ever, it\u2019s not simply about creating content for its own sake, but rather about publishing quality content people actually care about. This is critical, because not only will improved content help ...","Url":"blog\/create-content-customers-will-want-read","Author":"Search Optics","Created":"1390428682","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1390428682","BlogImage":"","Categories":{"552d9680f2d59":"Content Marketing","552d9686c3835":"Search Engine Optimization (SEO)","552d96868b512":"Social Media & Reputation Management"},"NoIndex":0},{"Name":"Understanding the Impact of Google\u2019s Panda Update on SEO","Description":"Search engine optimization (SEO) is perhaps the most controversial and confusing tactic in digital marketing. Most businesses have come to realize that web traffic is crucial to their success, but that there is also no magical solution to put their sites in front of users. Instead, there is SEO: the practice of increasing the number ...","Url":"blog\/understanding-impact-googles-panda-update-seo","Author":"Search Optics","Created":"1389217604","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1389217604","BlogImage":"","Categories":{"552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0},{"Name":"Responsive Design: More Advantages for More Devices","Description":"One of the latest approaches in web development has been responsive design, which allows a site to be viewable across different devices while maintaining an optimal user experience. There are many advantages to building a responsive site, from better SEO to increased conversion rates. This article will cover many of these benefits in greater detail. ...","Url":"blog\/responsive-design-advantages-devices","Author":"Search Optics","Created":"1388078903","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1388078903","BlogImage":"","Categories":{"552d968fd2d8d":"Website Development & Design"},"NoIndex":0},{"Name":"Creating Cost-Effective Marketing Campaigns with Display Advertising","Description":"When deciding how to allocate marketing spend, there are many strategies available to optimize your budget. Among these options is display advertising, which allows you to target potential buyers in a variety of ways, including behavioral, semantic, and contextual targeting. Display also has the ability to augment the efforts of other digital media, such as ... The post Creating Cost-Effective Marketing Campaigns with Display Advertising appeared first on Search Optics Blog.","Url":"blog\/creating-cost-effective-marketing-campaigns-display-advertising","Author":"Search Optics","Created":"1387468340","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1387468340","BlogImage":"","Categories":{"552d968ac4f2d":"Display Advertising","552d968897e49":"Marketing Services","5551310406713":"Australia"},"NoIndex":0},{"Name":"It\u2019s Not Just About Keywords: Taking a User-Centric Approach to SEO","Description":"The seventh tenant of Google\u2019s philosophy states \u201cThere\u2019s always more information out there.\u201d After years of providing marketers and webmasters more data about the performance of their websites, Google recently took a step to reverse data transparency by encrypting organic search terms. Some giants in the SEO industry have suggested the move was in response ...","Url":"blog\/just-keywords-taking-user-centric-approach-seo","Author":"Search Optics","Created":"1386614756","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1386614756","BlogImage":"","Categories":{"552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0},{"Name":"Don\u2019t Overlook Bing Local","Description":"When talking about the search engine landscape the conversation is normally dominated by Google to the point that Bing is almost overlooked entirely. Aside from gimmicky online tests (Bing It On anyone?) and gotcha-style commercials, any mention of Bing is often met with derision and even laughter. This is not very surprising, though, as Google ...The post Don\u2019t Overlook Bing Local appeared first on Search Optics Blog.","Url":"blog\/dont-overlook-bing-local","Author":"Search Optics","Created":"1386272055","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1386272055","BlogImage":"","Categories":{"552d9688c8622":"Local Search","552d968897e49":"Marketing Services"},"NoIndex":0},{"Name":"Search Optics Inks Partnership with Kayne Partners to Bolster Effective Digital Marketing Initiatives","Description":"SAN DIEGO, Calif. December 3, 2013 \u2013 Search Optics\u00ae, one of the nation\u2019s leading digital marketing solutions providers with a specialty in automotive, today announced a partnership with Los Angeles-based Kayne Partners, the growth private equity group of Kayne Anderson Capital Advisors, L.P., a $24 billion alternative investment firm.","Url":"blog\/search-optics-inks-partnership-kayne-partners-bolster-effective-digital-marketing-initiatives","Author":"Search Optics","Created":"1386085074","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1386085074","BlogImage":"","Categories":{"552d96813a479":"Company News"},"NoIndex":0},{"Name":"Search Optics on Maximizing & Measuring Digital Marketing Efforts","Description":"Christian Fuller, Executive VP of Search Optics, was recently interviewed by Auto Remarketing, the leading publication for the used car and remarketing industry. He relayed his experiences of how the digital marketing industry has evolved since the turn of the millennium and explained how Search Optics is rising to meet the new challenges dealers are...","Url":"blog\/search-optics-maximizing-measuring-digital-marketing-efforts","Author":"Search Optics","Created":"1385403983","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1385403983","BlogImage":"","Categories":{"552d968361749":"Analytics","552d968897e49":"Marketing Services","5551310406713":"Australia"},"NoIndex":0},{"Name":"Go Against the Grain of Brain Drain: Keeping Digital Marketing Human","Description":"I was struck by an article sent to me recently, in which Google admits the human brain\u2019s ingenuity still beats the company\u2019s algorithms in developing effective personalized solutions to certain challenges.1 \u00a0This got me thinking: although we are nearing 2014 and technology is advancing at an increasingly rapid pace, and even if there is no ...","Url":"blog\/go-grain-brain-drain-keeping-digital-marketing-human","Author":"Search Optics","Created":"1384809631","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1384809631","BlogImage":"","Categories":{"552d968044d50":"Culture","552d968897e49":"Marketing Services"},"NoIndex":0},{"Name":"Use Ad Extensions to Improve Your Google Ad Rank and Campaign Performance","Description":"On October 22, Google announced it would be changing the way Ad Rank is calculated. Previously, Google had taken a combination of your bid amount and Quality Score to compute this value, which is used to determine your ad position, or where ads are shown on a page. With the update, ad extensions and formats ...","Url":"blog\/use-ad-extensions-improve-google-ad-rank-campaign-performance","Author":"Search Optics","Created":"1383846254","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1383846254","BlogImage":"","Categories":{"552d968897e49":"Marketing Services","552d96873ba01":"Search Engine Marketing (SEM)","5551310406713":"Australia"},"NoIndex":0},{"Name":"A Can-Do Ad-itude: How Websites Always Advertise","Description":"A website can do many different things: A website can search. Think Google, Yahoo!, or Bing. A website can inform. Think Wikipedia, MSN, or IMDb. A website can entertain. Think YouTube, Netflix, or Pandora. A website can broadcast. Think Twitter, WordPress, or Tumblr. A website can connect. Think Facebook, LinkedIn, or Skype. A website can ... The post A Can-Do Ad-itude: How Websites Always Advertise appeared first on Search Optics Blog.","Url":"blog\/can-ad-itude-websites-always-advertise","Author":"Search Optics","Created":"1383248868","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1383248868","BlogImage":"","Categories":{"552d96884bc93":"Mobile Websites","552d969097c3b":"Virtual Showrooms"},"NoIndex":0},{"Name":"Search Optics\u2019 New Inventory Layout, Pacific, Improves User Interface","Description":"We've all experienced them when reviewing a dealer\u2019s website \u2014 from cluttered pages and glitches when scrolling, to the ever-spinning buffer circle, the list of interface annoyances goes on and on.\u00a0For many shoppers, just one of these experiences is enough to make them leave the website in search of a more convenient one, causing that...","Url":"blog\/search-optics-new-inventory-layout-pacific-improves-user-interface","Author":"Search Optics","Created":"1382631925","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1382631925","BlogImage":"","Categories":{"552d96813a479":"Company News"},"NoIndex":0},{"Name":"Online Video Advertising: A Cost-Effective Complement to Television Commercials","Description":"As the digital marketing industry continues to evolve, new products and formats are providing innovative ways for local businesses to engage with the customers who matter most. Video advertising is one such opportunity for local businesses to maximize their ROI, no matter their \u00a0budget. ","Url":"blog\/online-video-advertising-a-cost-effective-complement-to-television-commercials","Author":"Search Optics","Created":"1382559815","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1382559815","BlogImage":"","Categories":[],"NoIndex":0},{"Name":"Building an Integrated Digital Marketing Strategy","Description":"With the end of the year approaching quickly in an ever-changing digital landscape, it\u2019s time to take a quick look at what it takes to create and keep a competitive edge in 2014. Consumers continue to use multiple online and offline channels to find, interact with, and buy from businesses. Thus, an effective marketing strategy ... The post Building an Integrated Digital Marketing Strategy appeared first on Search Optics Blog.","Url":"blog\/building-integrated-digital-marketing-strategy","Author":"Search Optics","Created":"1381871355","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1381871355","BlogImage":"","Categories":{"552d9688c8622":"Local Search","552d968897e49":"Marketing Services","552d96884bc93":"Mobile Websites","552d96873ba01":"Search Engine Marketing (SEM)","552d9686c3835":"Search Engine Optimization (SEO)","552d96868b512":"Social Media & Reputation Management"},"NoIndex":0},{"Name":"The (Growing) Influence of Google+","Description":"Many of us follow our favorite brands & local businesses on Twitter and take advantage of offers & promotions through Facebook, but what about Google+? In the past, if someone were to mention Google+ as a social platform, it probably went something like this: \u201cGoogle+ is a ghost town; it\u2019ll never catch on!\u201d That statement ...","Url":"blog\/the-growing-influence-of-google","Author":"Search Optics","Created":"1381245240","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1381245240","BlogImage":"","Categories":{"552d9688c8622":"Local Search","552d968897e49":"Marketing Services","552d96868b512":"Social Media & Reputation Management"},"NoIndex":0},{"Name":"Is Content Curation Helping or Hurting Your Website\u2019s SEO?","Description":"Given constraints on budget, time, and staff, it may not always be possible to create original material for your website. In these cases, it may be necessary to supplement your existing content with relevant information gathered from around the web. When organized and presented in a way that is beneficial to your visitors, this process ...","Url":"blog\/content-curation-helping-hurting-websites-seo","Author":"Search Optics","Created":"1380640556","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1380640556","BlogImage":"","Categories":{"552d9680f2d59":"Content Marketing","552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0},{"Name":"Things to Be Aware of When Tackling Local Search","Description":"It\u2019s no secret that consumers are turning to online resources other than a business's website to conduct research about that business. Sites like Yelp, Yahoo!, and Google+ have been doubling down on their efforts to procure online reviews. In fact, Google has been working hard to revamp their G+ pages as 85% of online customers ...","Url":"blog\/things-aware-tackling-local-search","Author":"Search Optics","Created":"1380056418","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1380056418","BlogImage":"","Categories":{"552d9688c8622":"Local Search"},"NoIndex":0},{"Name":"5 Essential Guidelines for Running AdWords Enhanced Campaigns","Description":"On July 22, 2013, Google made the biggest change to paid search in recent years with their mandatory roll-out of AdWords Enhanced Campaigns. The Search Optics SEM Team has been diligently testing all the new features since February, when Google announced the ability to voluntarily upgrade.\u00a0 Here are five essential guidelines our team feels PPC […]The post 5 Essential Guidelines for Running AdWords Enhanced Campaigns appeared first on Search Optics Blog.","Url":"blog\/5-essential-guidelines-running-adwords-enhanced-campaigns","Author":"Search Optics","Created":"1379450527","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1379450527","BlogImage":"","Categories":{"552d96873ba01":"Search Engine Marketing (SEM)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Social Media Recap: Grumpy Cat Does Not Sell Cars","Description":"I recently traveled with a few of our digital consultants when they went to visit one of our local dealerships. We typically call our clients so that we can maintain a high frequency of communication, and we also visit them and sit down face-to-face to make sure everything is going well. We pride ourselves on...","Url":"blog\/social-media-recap-grumpy-cat-sell-cars","Author":"Search Optics","Created":"1378845108","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1378845108","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d96868b512":"Social Media & Reputation Management"},"NoIndex":0},{"Name":"Why Does Google Change Website Rankings Over Time?","Description":"Time and time again we see websites launch with average organic rankings (search page results that are based on the algorithms of the search engine, not paid search engine marketing) at the 3rd-5th page, only to drop drastically later on. We also see this happen when a peak in organic website visits is followed by ...","Url":"blog\/why-does-google-change-website-rankings-over-time","Author":"Search Optics","Created":"1378240068","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1378240068","BlogImage":"","Categories":{"552d9686c3835":"Search Engine Optimization (SEO)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Five Search Optics Stats Reports You Need to Know!","Description":"Search Optics Stats Tools Tips & Tricks # 2- Five Reports You Need to Know! As discussed in the last installment of Search Optics Stats Tips and Tricks, there are an overwhelming number of reports you can run from within your Search Optics Stats.\u00a0 For this reason, delving into index tools can seem like a ...The post Five Search Optics Stats Reports You Need to Know! appeared first on Search Optics Blog.","Url":"blog\/5-search-optics-stats-reports-you-need-to-know","Author":"Search Optics","Created":"1371154465","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1371154465","BlogImage":"","Categories":{"552d968361749":"Analytics"},"NoIndex":0},{"Name":"General Motors Names Search Optics a Turnkey Dealer Marketing Partner","Description":"Courtesy of Dealer Communications DETROIT \u2014 General Motors has named Search Optics, one of the nation\u2018s leading automotive digital marketing solutions providers, a turnkey marketing partner for digital marketing initiatives within its dealer base nationwide. \u201cWe have been working with many of GM\u2018s top dealers for years,\u201d said David Ponn, Search Optics\u2018 CEO. \u201cNow, as ...","Url":"blog\/general-motors-names-search-optics-a-turnkey-dealer-marketing-partner","Author":"Search Optics","Created":"1353083453","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1353083453","BlogImage":"","Categories":{"552d96877b8ab":"OEM Solutions"},"NoIndex":0},{"Name":"California Auto Dealer Tech Firm Moving Big Office Into Ferndale","Description":"Courtesy of CBS Detroit\u00a0 FERNDALE \u2014 A San Diego technology company focused on digital media marketing for auto dealers is expanding its office near Nine Mile and Woodward in Ferndale. Search Optics first opened an office in Michigan in 2010, based on what Christian Fuller, the company\u2019s executive vice president for sales, called the area\u2019s ... The post California Auto Dealer Tech Firm Moving Big Office Into Ferndale appeared first on Search Optics Blog.","Url":"blog\/california-auto-dealer-tech-firm-moving-big-office-into-ferndale","Author":"Search Optics","Created":"1352223569","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1352223569","BlogImage":"","Categories":{"552d96813a479":"Company News"},"NoIndex":0},{"Name":"Search Optics Looks to Make Websites Pop","Description":"Courtesy of The Oakland Press \u2014 Automotive advertising is in transition and Ferndale firm is ready to capitalize on the shift that gives dealers a chance to communicate with customers via the Internet. Founded in 1998, Search Optics Inc. is something of a pioneer in the mushrooming field of online advertising. \u201cWe do everything an ... ","Url":"blog\/search-optics-looks-to-make-websites-pop","Author":"Search Optics","Created":"1349632657","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1349632657","BlogImage":"","Categories":{"552d968044d50":"Culture","552d969097c3b":"Virtual Showrooms","5551310406713":"Australia"},"NoIndex":0},{"Name":"Search Optics Names Andrew Lovasz Vice President, Digital Media","Description":"FERNDALE, MI- September 13, 2012 \u2014 Andrew Lovasz has been named vice president, digital services for Search Optics, a leading national automotive interactive marketing agency. Troy Smith, Search Optics president, made the announcement today. In his new role, Lovasz is responsible for directing all digital media efforts and leading the marketing services team.","Url":"blog\/search-optics-names-andrew-lovasz-vice-president-digital-media","Author":"Search Optics","Created":"1347560091","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1347560091","BlogImage":"","Categories":{"552d968044d50":"Culture","552d968897e49":"Marketing Services"},"NoIndex":0},{"Name":"2012 Digital Marketing Budgets Trend Upward","Description":"The post 2012 Digital Marketing Budgets Trend Upward appeared first on Search Optics Blog.","Url":"blog\/2012-digital-marketing-budgets-trend-upward","Author":"Search Optics","Created":"1331595242","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1331595242","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d968897e49":"Marketing Services"},"NoIndex":0},{"Name":"Search Optics\u2019 Mobile Strategy Reaches Hottest Leads","Description":"Search Optics' Mobile Strategy increases in-market dealer contact as much as 200%. The extreme growth in consumer mobile usage is helping dealers sell more vehicles.\u00a0Mobile shoppers provide hot in-market opportunities for Dealers with an established Mobile strategy.\u00a0 The quality of mobile in-bound sales and service leads come from consumers that are buying today.","Url":"blog\/search-optics-mobile-strategy-reaches-hottest-leads","Author":"Search Optics","Created":"1330444257","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1330444257","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d968897e49":"Marketing Services","552d96886f386":"Mobile Apps","552d96884bc93":"Mobile Websites","5551310406713":"Australia"},"NoIndex":0},{"Name":"Search Optics\u2019 ReMarketing Strategy Boosts Lead Conversions","Description":"About\u00a0Search Optics Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on face-to-face client interaction. The company uses an uncommon blend of progressive technology and human interaction to turn virtual traffic into\u00a0measureable results. Search Optics, which was\u00a0founded in 1998, has\u00a0corporate offices in San Diego, Detroit and Toronto ... The post Search Optics' ReMarketing Strategy Boosts Lead Conversions appeared first on Search Optics Blog.","Url":"blog\/remarketing-strategy-boosts-lead-conversions","Author":"Search Optics","Created":"1323961071","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1323961071","BlogImage":"","Categories":{"552d968ac4f2d":"Display Advertising","552d968897e49":"Marketing Services","552d96873ba01":"Search Engine Marketing (SEM)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Boost Profits With Ultra-Targeted Paid Search Strategy","Description":"About\u00a0Search Optics Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on face-to-face client interaction. The company uses an uncommon blend of progressive technology and human interaction to turn virtual traffic into\u00a0measurable results. Search Optics, which was\u00a0founded in 1998, has\u00a0corporate offices in San Diego, Detroit and Toronto, and ... The post Boost Profits With Ultra-Targeted Paid Search Strategy appeared first on Search Optics Blog.","Url":"blog\/boost-profits-with-ultra-targeted-paid-search-strategy","Author":"Search Optics","Created":"1321809155","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1321809155","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d968897e49":"Marketing Services","552d96873ba01":"Search Engine Marketing (SEM)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Top Buick\/GMC Dealer Benefits From Search Optics Mobile Website Solution","Description":"SAN DIEGO, CA - April 1, 2011 - When Sellers Buick\/GMC in Farmington Hills, Michigan worked with Search Optics on their digital marketing solution, they planned for a strong mobile presence to meet an expected small but highly-valued community of cell phone, iPad and tablet visitors. They were very surprised to discover that 30% of ...","Url":"blog\/top-buickgmc-dealer-uses-search-optics-mobile-website-solution","Author":"Search Optics","Created":"1301685271","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1301685271","BlogImage":"","Categories":{"552d968897e49":"Marketing Services","552d96886f386":"Mobile Apps","552d96884bc93":"Mobile Websites","552d969097c3b":"Virtual Showrooms"},"NoIndex":0},{"Name":"Why Put Your Reputation At Risk With Uncontrolled Social Media?","Description":"Two incidents occurred this week in the social media world, where inconsiderate or offensive posts were an embarrassment to a corporate brand. Both of these incidents, while unfortunate, are a \\\"teaching opportunity\\\" for social media management. Take the opportunity now to reflect on your own social brand and how it is being managed and monitored. We offer food for thought and suggestions to help.The post Why Put Your Reputation At Risk With Uncontrolled Social Media? appeared first on Search Optics Blog.","Url":"blog\/why-put-your-reputation-at-risk-with-uncontrolled-social-media","Author":"Search Optics","Created":"1300253354","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1300253354","BlogImage":"","Categories":{"552d96868b512":"Social Media & Reputation Management"},"NoIndex":0},{"Name":"Mobile Usage Report Shows Importance Of Mobile Marketing Strategy","Description":"This month, JiWire published their quarterly \u201cMobile Insights\u201d report, highlighting trends in mobile usage and activity for 4Q 2010.\u00a0 There were two key statistics that should be interesting to anyone who is considering starting or expanding their mobile-based ad campaigns.\u00a0 ","Url":"blog\/mobile-marketing-report","Author":"Search Optics","Created":"1298326778","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1298326778","BlogImage":"","Categories":[],"NoIndex":0},{"Name":"Organic Search Engine Optimization And Effective Paid Search Pay Off","Description":"User Centric, a company specializing in reporting on eye tracking movements on web sites and other applications, recently updated their research\u00a0on the amount of time users looked at specific areas of a search results page on Bing and Google.\u00a0 Their findings? For Google and Bing, over 90% of users glanced at paid search results at ...The post Organic Search Engine Optimization And Effective Paid Search Pay Off appeared first on Search Optics Blog.","Url":"blog\/organic-search-engine-optimization-and-effective-paid-search-pay-off","Author":"Search Optics","Created":"1296841803","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1296841803","BlogImage":"","Categories":{"552d968897e49":"Marketing Services","552d96873ba01":"Search Engine Marketing (SEM)","552d9686c3835":"Search Engine Optimization (SEO)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Social Signals: New Ranking Opportunities For Socially Active Dealers","Description":"Late in 2010, both\u00a0Google and Bing affirmed that they use \u201csocial signals,\u201d\u00a0or the activity from Twitter, Facebook and other social media sites, to affect certain page rankings in search results.\u00a0At the most basic level, this means that when a person tweets, shares or \u201clikes\u201d one of your web pages, that activity\u00a0may be considered\u00a0when ranking page ... The post Social Signals: New Ranking Opportunities For Socially Active Dealers appeared first on Search Optics Blog.","Url":"blog\/social-signals","Author":"Search Optics","Created":"1296001453","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1296001453","BlogImage":"","Categories":{"552d968897e49":"Marketing Services","552d9686c3835":"Search Engine Optimization (SEO)","552d96868b512":"Social Media & Reputation Management","5551310406713":"Australia"},"NoIndex":0},{"Name":"Digital Perspectives for Automotive Dealers: Part 3","Description":"This is part 3 of a 3 part series, to read part 1, click here; to read part 2, click here ...UGH!! They are awful. Most people search at times when a talking head is VERY inconvenient. Either at work between 11 and 2 or in the middle of the night when their toddler has ...The post Digital Perspectives for Automotive Dealers: Part 3 appeared first on Search Optics Blog.","Url":"blog\/digital-perspectives-automotive-dealers-part-3","Author":"Search Optics","Created":"1291992176","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1291992176","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d968044d50":"Culture","552d968897e49":"Marketing Services","552d96868b512":"Social Media & Reputation Management","552d969097c3b":"Virtual Showrooms"},"NoIndex":0},{"Name":"Digital Perspectives for Automotive Dealers: Part 2","Description":"This is part 2 of a 3 part series, to read part 1, click here: Think about it this way, Google\u2019s whole job is to make your search results relevant for you. They take great pride in the meticulous ways that they try to out-fox themselves. There was a great article written in the first...The post Digital Perspectives for Automotive Dealers: Part 2 appeared first on Search Optics Blog.","Url":"blog\/digital-perspectives-automotive-dealers-part-2","Author":"Search Optics","Created":"1291917975","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1291917975","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d968044d50":"Culture","552d968897e49":"Marketing Services","552d9686c3835":"Search Engine Optimization (SEO)","552d969097c3b":"Virtual Showrooms"},"NoIndex":0},{"Name":"Digital Perspectives for Automotive Dealers: Part 1","Description":"A word to the Midwest automotive dealers: After 8 months in the field in my nifty new job I thought I might have some insight for our regional dealers. I am the director for the Central Region at Search Optics. We are a digital marketing agency that hyper-focuses on automotive, both tier 2 and tier...The post Digital Perspectives for Automotive Dealers: Part 1 appeared first on Search Optics Blog.","Url":"blog\/digital-perspectives-automotive-dealers-part-1","Author":"Search Optics","Created":"1291834965","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1291834965","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d968044d50":"Culture","552d9688c8622":"Local Search","552d968897e49":"Marketing Services","552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0},{"Name":"Search Optics\u00ae Adds David Shantz to Advisory Board","Description":"Search Optics Inc., a leader in providing fully integrated digital marketing solutions specializing in the automotive industry, is pleased to announce the addition of David Shantz, CPA to the Search Optics' Advisory Board. The Search Optics Advisory Board was established to provide the company with strategic guidance and direction as it continues its rapid expansion ... The post Search Optics\u00ae Adds David Shantz to Advisory Board appeared first on Search Optics Blog.","Url":"blog\/search-optics-adds-david-shantz-to-advisory-board","Author":"Search Optics","Created":"1288985411","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1288985411","BlogImage":"","Categories":{"552d968044d50":"Culture"},"NoIndex":0},{"Name":"SEO Factors To Consider When Changing Domains","Description":"Domain Names and SEO go hand in hand. Today we are going to take a look at when you want to switch a domain name from an old one to a new one. There is a lot to consider before making this BIG decision and hopefully the information below can help you make your decision ... The post SEO Factors To Consider When Changing Domains appeared first on Search Optics Blog.","Url":"blog\/seo-factors-to-consider-when-changing-domains","Author":"Search Optics","Created":"1288296252","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1288296252","BlogImage":"","Categories":{"552d968044d50":"Culture","552d9686c3835":"Search Engine Optimization (SEO)","552d969097c3b":"Virtual Showrooms","5551310406713":"Australia"},"NoIndex":0},{"Name":"Search Optics Expands Operations into Ferndale, Michigan","Description":"Search Optics Inc., a leader in digital marketing solutions for the automotive industry, is expanding into the Detroit area in a move which could eventually bring more than new 300 jobs to the region, the company's CEO and Michigan Economic Development Corporation (MEDC) officials announced. Search Optics is a full-service interactive marketing agency that provides ... The post Search Optics Expands Operations into Ferndale, Michigan appeared first on Search Optics Blog.","Url":"blog\/search-optics-expands-operations-into-ferndale-michigan","Author":"Search Optics","Created":"1284666096","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1284666096","BlogImage":"","Categories":{"552d968044d50":"Culture"},"NoIndex":0},{"Name":"Search Optics\u00ae Adds Joe Walker To Advisory Board","Description":"Search Optics Inc., a leader in providing fully integrated digital marketing solutions specializing in the automotive industry, announced the addition of Joe Walker to the Search Optics Advisory Board. Joe Walker is the President of Maple Bay Consulting LLC. Prior to joining the Search Optics Advisory Board, he was president of Polk Global Automotive ... The post Search Optics\u00ae Adds Joe Walker To Advisory Board appeared first on Search Optics Blog.","Url":"blog\/search-optics-adds-joe-walker-to-advisory-board","Author":"Search Optics","Created":"1276803922","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1276803922","BlogImage":"","Categories":{"552d968044d50":"Culture"},"NoIndex":0},{"Name":"Search Optics\u00ae Adds Paul Katzka to Advisory Board","Description":"Search Optics Inc., a leader in providing fully integrated digital marketing solutions specializing in the automotive industry, announced the addition of Paul Katzka to the Search Optics Advisory Board. The Search Optics Advisory Board was established to provide the company with strategic guidance and direction as it continues its rapid expansion in the automotive digital ... The post Search Optics\u00ae Adds Paul Katzka to Advisory Board appeared first on Search Optics Blog.","Url":"blog\/search-optics-adds-paul-katzka-to-advisory-board","Author":"Search Optics","Created":"1276026559","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1276026559","BlogImage":"","Categories":{"552d968044d50":"Culture"},"NoIndex":0},{"Name":"Search Optics Moves Headquarters to New San Diego Location","Description":"Search Optics Inc., a leader in providing fully integrated interactive marketing solutions for the automotive industry, announced its new headquarters in the UTC area of San Diego. Search Optics' move to a new class A office space in the UTC area came about as a result of its rapid growth combined with a clear need...","Url":"blog\/search-optics-moves-headquarters-to-new-san-diego-location","Author":"Search Optics","Created":"1274126032","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1274126032","BlogImage":"","Categories":{"552d968044d50":"Culture"},"NoIndex":0},{"Name":"Search Optics Debuts Interactive Marketing Solutions At Digital Dealer","Description":"Search Optics Inc., a leader in providing fully integrated interactive marketing solutions for the automotive dealer, will showcase the latest releases of its Mobile Website and Social Media platforms at the 8th annual Digital Dealer Conference in Orlando, FL. Digital Dealer is one of the largest Internet technology related conferences and expositions in the country ... The post Search Optics Debuts Interactive Marketing Solutions At Digital Dealer appeared first on Search Optics Blog.","Url":"blog\/search-optics-brings-latest-interactive-marketing-solutions-to-digital-dealer","Author":"Search Optics","Created":"1271275095","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1271275095","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d968897e49":"Marketing Services","552d96884bc93":"Mobile Websites","552d96868b512":"Social Media & Reputation Management"},"NoIndex":0},{"Name":"Snail Mail vs. Email: Which Do Customers Respond To?","Description":"Considering using traditional mail or \\\"snail mail\\\" to reach your customers?\u00a0 Here are some startling statistics about direct mail in the U.S.\u00a0 According to 41pounds.org, the average adult receives 40 to 167 pounds of junk mail a year. That's 560 pieces each year your postcard or brochure has to compete with. Of that, the US ... The post Snail Mail vs. Email: Which Do Customers Respond To? appeared first on Search Optics Blog.","Url":"blog\/snail-mail-email-customers-respond","Author":"Search Optics","Created":"1265398760","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1265398760","BlogImage":"","Categories":{"552d9689c800e":"Email Marketing","552d968897e49":"Marketing Services"},"NoIndex":0},{"Name":"Search Engine Optimization (SEO) Done Right","Description":"There is a reason Search Engine Optimization (SEO) has become a buzz word in the Internet Marketing industry.\u00a0 Since customers turn to Search Engines more and more often to find businesses, it becomes more and more important that they are on the first few pages of a search result.\u00a0 Search Engines are used almost hourly ... The post Search Engine Optimization (SEO) Done Right appeared first on Search Optics Blog.","Url":"blog\/search-engine-optimization-done-right","Author":"Search Optics","Created":"1262720054","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1262720054","BlogImage":"","Categories":{"552d968897e49":"Marketing Services","552d9686c3835":"Search Engine Optimization (SEO)","5551310406713":"Australia"},"NoIndex":0},{"Name":"5 Internet Marketing New Year\u2019s Resolutions to Try","Description":"Who doesn't want to rev up their Internet Marketing in 2010?\u00a0 Drawing more attention to your business, increasing sales, and gaining new customers are all great things to aim for in the New Year.\u00a0 \u00a0To help you achieve these goals, Search Optics suggests trying these Internet Marketing New Year’s Resolutions tips for 2010! ... The post 5 Internet Marketing New Year\u2019s Resolutions to Try appeared first on Search Optics Blog.","Url":"blog\/5-internet-marketing-years-resolutions","Author":"Search Optics","Created":"1262719885","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1262719885","BlogImage":"","Categories":{"552d968361749":"Analytics","552d9689c800e":"Email Marketing","552d968897e49":"Marketing Services","552d96884bc93":"Mobile Websites","552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0},{"Name":"Reasons For Automotive Dealers to Offer Leasing Specials","Description":"As our economy continues to struggle, automotive dealers have been backing away from leasing specials.\u00a0 As it has become increasingly harder to get vehicles off their lots, dealerships have been in turn lowering vehicle prices to move them off the lot for good. This makes finding a lease for car buyers that much more difficult.The post Reasons For Automotive Dealers to Offer Leasing Specials appeared first on Search Optics Blog.","Url":"blog\/reasons-automotive-dealers-should-offer-leasing-specials","Author":"Search Optics","Created":"1259603403","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1259603403","BlogImage":"","Categories":[],"NoIndex":0},{"Name":"Google is Making Waves","Description":"The number one search engine is at it again...and this time, they're changing the way you communicate online! Google recently debuted Wave, a place where people can communicate and work together with formatted text, photos, videos, maps and more.\u00a0 This program allows users to organize events, share photos, enhance group projects, play interactive games, brainstorm, ...","Url":"blog\/google-making-waves","Author":"Search Optics","Created":"1259603262","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1259603262","BlogImage":"","Categories":{"552d96868b512":"Social Media & Reputation Management"},"NoIndex":0},{"Name":"Social Media Shakes Up Mainstream Media","Description":"When the craze of MySpace began back in the early 2000's, people would never have guessed that social media would be as widely known as it is today.\u00a0 As we near the end of our first decade in the millennium, we find ourselves constantly hearing about Twitter, Facebook, and LinkedIn...","Url":"blog\/social-media-shakes-mainstream-media","Author":"Search Optics","Created":"1259603037","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1259603037","BlogImage":"","Categories":{"552d96868b512":"Social Media & Reputation Management"},"NoIndex":0},{"Name":"SEO Techniques (and why Search Optics uses the good ones)","Description":"Search Engine Optimization (SEO) is the process of improving your Web site so it appears higher in the organic, natural, unpaid results in search engines. The varying techniques used for SEO can be lumped into two main categories: White Hat SEO & Black Hat SEO. Both practices share the same goal of bringing a website...","Url":"blog\/black-hat-white-hat-seo-techniques-search-optics-good","Author":"Search Optics","Created":"1256581788","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1256581788","BlogImage":"","Categories":{"552d9686c3835":"Search Engine Optimization (SEO)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Reputation Management: Make Your Campaign More Effective","Description":"In case you haven't heard Search Optics, Inc. offers a new Reputation Management via Social Media (RMSM) package. (Email info@searchoptics.com for more information). RMSM takes advantage of popular social media platforms such as Facebook and Twitter to fill the Search Engines with positive \/ relevant results for your dealership. However, signing up for RMSM is ...","Url":"blog\/search-optics-reputation-management","Author":"Search Optics","Created":"1256581398","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1256581398","BlogImage":"","Categories":{"552d96868b512":"Social Media & Reputation Management"},"NoIndex":0},{"Name":"Great Ideas for Automotive Dealers Fall Specials","Description":"When Fall rolls around, customers start thinking about making sure their vehicle is ready for cooler weather. Customers come in for fluid checks, preventative maintenance, and tune-ups, all with the hope of avoiding a break down in the snow.\u00a0All of this makes Fall a great time for automotive dealers to add specials to their websites. ...","Url":"blog\/great-ideas-automotive-dealers-fall-specials","Author":"Search Optics","Created":"1256581291","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1256581291","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers"},"NoIndex":0},{"Name":"Search Optics Monthly Poll","Description":"Our Search Optics Newsletter is adding a new feature\u2026 a monthly poll. Each month we will be asking questions on different Internet Marketing topics and then posting the results the following month. For our inaugural poll we are asking a couple of questions about Social Media and Web 2.0. Click here to participate! ","Url":"blog\/search-optics-monthly-poll","Author":"Search Optics","Created":"1256578174","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1256578174","BlogImage":"","Categories":[],"NoIndex":0},{"Name":"Cash For Clunkers: The End Results for Automotive Dealers","Description":"Unless you live under a rock, and maybe even then, you\u2019ve probably heard about the Cash for Clunkers program in the last month. The program, which ran from June 22nd to August 24th, created a buzz for automotive dealers that was hard to ignore. In fact, the government reports that their official Cash for Clunkers ... The post Cash For Clunkers: The End Results for Automotive Dealers appeared first on Search Optics Blog.","Url":"blog\/the-end-cash-for-clunkers-results-automotive-dealers","Author":"Search Optics","Created":"1252605262","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1252605262","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers"},"NoIndex":0},{"Name":"The Newest Search Engine: Google Caffeine","Description":"Around the first of August word began spreading about Google\u2019s newest generation of search engine, tentatively named Caffeine. If you haven\u2019t heard of Caffeine yet don\u2019t feel bad. Google is still only in testing mode and has been keeping the whole thing pretty quiet. ...","Url":"blog\/caffeine-googles-newest-search-engine","Author":"Search Optics","Created":"1252534655","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1252534655","BlogImage":"","Categories":{"552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0},{"Name":"New 2010 Car Models Hit the Lots of Automotive Dealers Everywhere","Description":"Automotive Dealers have been replenishing their lots with the new 2010 car models. With MPG still a very big factor in determining which cars we buy, let\u2019s take a look at a few of the 2010 coupe models logging 30-40 MPG. ","Url":"blog\/automotive-dealers-offer-2010-models","Author":"Search Optics","Created":"1252430941","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1252430941","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers"},"NoIndex":0},{"Name":"Search Optics Announces the Rollout of Mobile Websites","Description":"Search Optics Inc.\u00ae, a leader in providing fully integrated interactive marketing solutions for the automotive dealer, today announced the launch of mobile websites. The new mobile sites are designed to be utilized through hand-held devices, this new feature will allow dealers instant connectivity to customers as they can be utilized anywhere to view inventory, research ...","Url":"blog\/search-optics-announces-the-rollout-of-mobile-websites","Author":"Search Optics","Created":"1250366939","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1250366939","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d96884bc93":"Mobile Websites"},"NoIndex":0},{"Name":"Good Website Trumps Good Salespeople","Description":"Now I know a lot of people will disagree with my title, but with technology becoming increasingly important in our everyday lives, we leave it to computers to handle the jobs sales people once used to do. Before you make a decision to disregard this post take a look at these statistics: 80% of consumers ...","Url":"blog\/good-website-trumps-good-salespeople","Author":"Search Optics","Created":"1248277780","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1248277780","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","5551310406713":"Australia"},"NoIndex":0},{"Name":"Automotive Dealers Participate in Cash For Clunkers","Description":"As many of you know President Obama recently signed into law the Cash For Clunkers federal stimulus program, which provides up to $4,500 to car owners who trade in their old \\\"clunker\\\"; for a new, more fuel efficient vehicle. Consumers can begin to qualify for the program starting July 1st and it continues until November ... The post Automotive Dealers Participate in Cash For Clunkers appeared first on Search Optics Blog.","Url":"blog\/automotive-dealers-cash-for-clunkers","Author":"Search Optics","Created":"1248277769","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1248277769","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers"},"NoIndex":0},{"Name":"Automotive Dealers Can Take Advantage of DIY Mechanics Trends","Description":"It makes sense if you think about it.\u00a0 When times are tough financially, people are going to try and cut costs any way they can.\u00a0 And one of those ways is by trying to fix things on their own.\u00a0 Although some auto makers have taken a hit in the current recession there is one area ... The post Automotive Dealers Can Take Advantage of DIY Mechanics Trends appeared first on Search Optics Blog.","Url":"blog\/automotive-dealers-take-advantage-of-new-trend-of-diy-mechanics","Author":"Search Optics","Created":"1248277756","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1248277756","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d96873ba01":"Search Engine Marketing (SEM)","552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0},{"Name":"Social Media: Tips for Tweets","Description":"For all you tweeters, Twitter is a two-way street and a very effective social media platform. You'll only get out of it what you put into it. You should be on Twitter at least 2-3 times per week seeking out and following Tweeters related to your industry. You should also make it easy for other ...","Url":"blog\/social-media-tips-for-tweets","Author":"Search Optics","Created":"1248277736","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1248277736","BlogImage":"","Categories":{"552d96868b512":"Social Media & Reputation Management","5551310406713":"Australia"},"NoIndex":0},{"Name":"Using Effective SEM For Your Auto Dealership","Description":"Internet search engines are becoming a crucial way for dealers to connect with car buyers. Times are gone when you could place and ad in the newspaper, television, or radio and watch customers swarm into your dealership. The Internet has now emerged as one of the most popular devices for consumers to educate themselves regarding ...","Url":"blog\/auto-dealership-effective-sem","Author":"Search Optics","Created":"1245775518","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1245775518","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d968897e49":"Marketing Services","552d96873ba01":"Search Engine Marketing (SEM)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Cost Per Click is Irrelevant, Generate Leads Instead","Description":"If you want clicks, I can get you clicks \u2013 just say the word. I know a guy who knows a guy. Leads, not clicks, should be the focal point of your monthly reporting since leads are more relevant than clicks. It\u2019s easy to adjust your PPC campaign to bid on broader keywords which will ... The post Cost Per Click is Irrelevant, Generate Leads Instead appeared first on Search Optics Blog.","Url":"blog\/cost-per-click-is-irrelevant-generate-leads","Author":"Search Optics","Created":"1245775491","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1245775491","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d96873ba01":"Search Engine Marketing (SEM)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Search Optics Clients Presence on Bing","Description":"In case you haven\u2019t heard, Microsoft Live Search is now Bing. Microsoft released Bing on June 3, and it\u2019s becoming a strong contender within the industry. Bing offers comparison pricing, reviews, images, and more. Search Optics clients have presence on the new engine, and we will track Bing's share of search volume and visitor conversions ...","Url":"blog\/search-optics-clients-on-bing","Author":"Search Optics","Created":"1245775466","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1245775466","BlogImage":"","Categories":{"552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0},{"Name":"Search Optics Offers Social Media Management","Description":"The surge of social media and networking sites such as Myspace, Twitter, LinkedIn and Facebook have revolutionized the way that companies are able to connect with their customers. As a result, the need to effectively manage your online identity has become an essential part of an effective online marketing campaign.","Url":"blog\/search-optics-offers-social-media-management","Author":"Search Optics","Created":"1245775443","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1245775443","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d96868b512":"Social Media & Reputation Management"},"NoIndex":0},{"Name":"Increase Your SEO Budget For The Recession","Description":"SEO is one of the recessions few friends. Now is the time to bolster your SEO budget. The recession is going to end sooner or later and when it does you'll have to be ready. Once the economy starts booming again - 1980s style - having strong organic placement will be very important. I strongly ...","Url":"blog\/increase-seo-budget-recession","Author":"Search Optics","Created":"1243454753","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1243454753","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0},{"Name":"Let Search Optics Manage Your Pay-Per-Click (PPC) Campaign","Description":"The Internet has become an integral part of our everyday lives. Everyone is converting to online tactics, and if you aren\u2019t, then you\u2019re missing out on a huge chunk of potential revenue and exposure. When it comes to formulating an effective online marketing strategy, at the heart of getting immediate results is the PPC campaign. ...","Url":"blog\/importance-search-optics-managing-pay-per-click-ppc-campaign","Author":"Search Optics","Created":"1243454721","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1243454721","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d96873ba01":"Search Engine Marketing (SEM)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Email Marketing In The Recession","Description":"Often overlooked because of its insufferable first cousin SPAM, email marketing has once again stepped into the limelight. Email marketing earns major brownie points in today's economy because it's highly cost effective and is a great tool for customer retention. If you're the service director of an auto dealership, emailing your customer base will save ... The post Email Marketing In The Recession appeared first on Search Optics Blog.","Url":"blog\/email-marketing-recession","Author":"Search Optics","Created":"1243454508","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1243454508","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d9689c800e":"Email Marketing"},"NoIndex":0},{"Name":"The Importance of Reputation Management For Your Auto Dealership","Description":"Like it or not customer reviews are extremely important for your business, and so is managing these with a reputation management program. Reviews are all over the internet and unfortunately most of them are negative. When you have a really bad experience somewhere you are much more inclined to tell the world about it. When ...","Url":"blog\/reputation-management-importance","Author":"Search Optics","Created":"1243453826","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1243453826","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d96868b512":"Social Media & Reputation Management"},"NoIndex":0},{"Name":"Search Optics Analytics Tips & Tricks \u2013 What You Need To Know","Description":"The Stats Tab, in the admin portion of your Search Optics website, is your gateway to a mind-boggling amount of analytics and information.\u00a0 Say you want to know how many site visitors in the 92122 zip code were looking at your site between 9 and 10pm last night?\u00a0 It\u2019s there.\u00a0 ","Url":"blog\/analytics-what-you-need-to-know","Author":"Search Optics","Created":"1243443060","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1243443060","BlogImage":"","Categories":{"552d968361749":"Analytics","5551310406713":"Australia"},"NoIndex":0},{"Name":"Internet Marketing Relevance \u2013 Partner With Search Optics","Description":"The obvious and unspoken necessity of internet marketing is relevance. Internet techniques and trends are ever evolving, it\u2019s as exciting as it is daunting. Partnering with Search Optics, the interactive marketing firm who understands today\u2019s technology and how that directly impacts your business, is a must.\u00a0Implementing out-dated search engine optimization (SEO) practices can result in ...","Url":"blog\/internet-marketing-relevance-the-importance-of-partnering-with-search-optics","Author":"Search Optics","Created":"1242231011","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1242231011","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d968897e49":"Marketing Services","552d96873ba01":"Search Engine Marketing (SEM)","552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0},{"Name":"SEO and PPC: A Dynamic Duo","Description":"From the Desk of Search Optics' SEO Specialist- Have you heard the expression, \u201cHe knows enough to get himself into trouble\u201d? If my car broke down, I would be faced with an easy decision. Call my authorized Ford dealer to get it fixed; professionals who know what they are doing with proven results. If your...","Url":"blog\/seo-and-ppc-a-dynamic-duo","Author":"Search Optics","Created":"1242067829","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1242067829","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d9686c3835":"Search Engine Optimization (SEO)","552d96868b512":"Social Media & Reputation Management","5551310406713":"Australia"},"NoIndex":0},{"Name":"Automotive Retailers Need To Revisit Online Marketing Efforts","Description":"Courtesy of Visibility Magazine -The short answer is \u2014 Because you want to be in business tomorrow and the next day. To make that happen in this economy you absolutely need to get the maximum from every marketing dollar you spend \u2014 and the only way to do that is to measure and improve your ... The post Automotive Retailers Need To Revisit Online Marketing Efforts appeared first on Search Optics Blog.","Url":"blog\/why-automotive-retailers-need-to-revisit-their-online-marketing-efforts-again-and-again-and-again","Author":"Search Optics","Created":"1235938478","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1235938478","BlogImage":"","Categories":{"552d9681634e2":"Automotive Dealers","552d968897e49":"Marketing Services"},"NoIndex":0},{"Name":"Meta Tags Still Matter to Search Engines","Description":"Once upon a time, Meta Tags were an important part of a Web site. But that was three full generations of search engine evolution ago. Today, you still need Meta Tags on your Web site, but they account for less than 5 percent of its total search engine score.","Url":"blog\/meta-tags-matter","Author":"Search Optics","Created":"1233790516","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1233790516","BlogImage":"","Categories":{"552d9686c3835":"Search Engine Optimization (SEO)","5551310406713":"Australia"},"NoIndex":0},{"Name":"Profitable Internet Marketing for Automotive Retailers","Description":"Courtesy of Ward's Dealer Business - Profitable Internet marketing isn't magic, says David Ponn, CEO of Search Optics Inc., a firm that specializes in helping auto retailers with online efforts. \\\"All you need to know to be successful are a couple of simple facts\\\" he says. ","Url":"blog\/profitable-internet-marketing-for-automotive-retailers","Author":"Search Optics","Created":"1222892275","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1222892275","BlogImage":"","Categories":{"5551310406713":"Australia"},"NoIndex":0},{"Name":"For Optimal Internet Marketing Results : Measure, Measure, Measure","Description":"Courtesy of Automotive Digest - Like it or not, Internet marketing is part of your business today, and is going to be a more important part of it tomorrow. You expect print and broadcast advertising to generate quality leads, why expect anything less of your Website?","Url":"blog\/for-optimal-internet-marketing-results-measure-measure-measure","Author":"Search Optics","Created":"1219955143","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1219955143","BlogImage":"","Categories":{"552d968361749":"Analytics","552d9681634e2":"Automotive Dealers"},"NoIndex":0},{"Name":"It All Started When Google Became A \u2018Verb\u2019","Description":"Courtesy of Automotive Digest - Until search engines like Google came on the scene, the Internet was a chaotic place with eight billion pages filed in random order and no index. Since there is no way to alphabetize the Internet like a phone book, Google set out to organize the world's information on the web. ...","Url":"blog\/it-all-started-when-google-became-a-verb","Author":"Search Optics","Created":"1219954969","BlogAuthor":"","BlogStartDate":"","BlogEndDate":"","CreatedBlog":"1219954969","BlogImage":"","Categories":{"552d9686c3835":"Search Engine Optimization (SEO)"},"NoIndex":0}]